Smith's Chippy Slap

For too long, Australians have been suffering. Suffering from the Chippy Slap. 

Whenever you reached into a bowl of potato chips, there was always someone there to stop you. Thankfully, Aussies needn’t suffer any longer. Because of Smith’s Thinly Cut cooked in sunflower oil, it had 75% less saturated fat. 

Stop The Chippy Slap campaign saved Thinly Cut from being deleted all just by changing the advertising. Furthermore, it drove a 42% increase in sales and grew penetration by 46% – all at a time when Aussies were eating fewer chips. 

Award

2014 Bronze – SMITH’S CHIPPY SLAP , The Australian Effie Awards