Whiskas Cat Hacks

Over 1/4 of Australian households are home to cats. Yet almost all of these households are furnished exclusively humans. Not ideal if you're a cat.

So Whiskas put their expert understanding of cat behaviour to good use and lent a hand.

Whiskas Cat Hacks are a series of Instagram films giving people instructions on how to easily modify flat-pack furniture to make it cat friendly, turning everyday items into insightful objects that catered to cats natural curiosity.

Awards LIA: Finalist. IAB Creative Showcase: Runner Up.